CLIENT: TaylorMade Golf (1999-present)

PROJECT: Irons and Wedges

Since 1999 we’ve worked in tandem with TaylorMade’s engineering staff to create several of their best selling irons. Where we’ve found our best fit is in taking the engineering platforms developed by TaylorMade and wrapping them with visually exciting aesthetic forms that appeal to today’s golfers.

Starting with the highly successful 300 series, we developed a unique design language for TaylorMade that has become a signature for their brand. It has evolved over time as TaylorMade’s position in the marketplace grows.

Our contributions to these projects include 2-D and 3-D concept development, prototyping, and graphic design.