CLIENT: TaylorMade Golf (1999-present)

PROJECT: Drivers

In our ongoing relationship with TaylorMade golf, we have helped create many of their top selling products—their drivers. Not willing to follow the competition, TaylorMade wanted to develop a signature look that would set them apart. They enlisted our help to shape their drivers’ aesthetics and make them more appealing to professional golfers. Additionally, we’ve helped develop innovative features like TaylorMade’s unique “Movable Weight Technology” that have redefined what a driver can be.

So successful was the launch of the 300 Series driver that it helped catapult TaylorMade to the #1 driver spot on the PGA tour. With each generation of drivers that followed, from the r500 series to the r7 series, TaylorMade retained the #1 spot and increased sales over 375% since 1999.

Our contributions to these projects include 2-D and 3-D concept development, 3D CAD modeling, prototyping and graphic design.