CLIENT: TaylorMade Tour Truck (2006)

PROJECT: Along with products, experiences are also valuable communication tools. We designed this Tour Truck for TaylorMade Golf as part of our larger commitment to communicate their brand values to consumers.

The truck featured a mobile lab to service professional players and toured PGA events to help spread the word about the TaylorMade brand.

Our contributions to this project included 2-D and 3-D concept development, Material Specification, and Vendor Coordination