CLIENT: American Standard (2003)

PROJECT: Townsquare Suite of Plumbing Fixtures and Accessories

Typically, American Standard sells bathroom fixtures and faucets. With the Townsquare collection, they wanted to expand their offerings into accessories such as accent shelving, lighting and more. They also wanted to distinguish this suite from the many feminine-looking choices on the market. They asked us to create a set of signature styling elements that would translate across the different products and tie the offerings together.

For our inspiration we drew from classic wooden trim shapes common in American colonial architectural. By tapping into a masculine aesthetic familiar to Americans, the pieces convey a sense of solidity and reliability. Our design approach inspired consumers to add additional items to their remodeling plans and helped capture more sales per customer for American Standard.

Our contributions to these projects included 2-D and 3-D concept development, 3D CAD modeling, prototyping, and engineering.

We've designed other Plumbing Fixtures and Faucets for American Standard.