CLIENT: American Standard (1998)

PROJECT: Reminiscence Suite of Plumbing Fixtures

Because women are often the decision makers in home décor purchases, American Standard asked us to create a plumbing suite with them in mind.

Through our research we have learned that women view the bath tub as a source of relaxation and escape. Based on this insight we created a traditional claw foot tub and then modernized its functionality with integrated armrests and an ergonomically correct backrest. To enhance its emotional appeal, we drew from Victorian influences, added a subtle reference to grandma’s homemade pie crust, and combined them to create a unique yet familiar look that reminds people of a simpler, more carefree time.

Our contributions to these projects included 2-D and 3-D concept development, 3D CAD modeling, prototyping, and engineering.

We've designed other Plumbing Fixtures and Faucets for American Standard.