09.23.02
Taylormade golf launches it's new R500 drivers

At the 2002 British Open, held recently in Scotland, Taylormade golf made a huge splash by launching their new R500 driver and by winning the tournament. Several Taylormade players played the new club and Ernie Els used it to claim the victory beating out several notables including Tiger Woods.

The R500 features several new innovative features including a tuned weight cartridge and an inverted cone technology face. Priority Designs aided Taylormade with many development aspects of this project.

UPDATE - 08/18/02

The R500 series scored another PGA victory on sunday when Rich Beem won his first majors. In a stunning upset, Rich edged out Tiger Woods by one stroke to claim the 2002 PGA championship tournament win. He attributed much of his success to his new Taylormade R580 driver.