02.15.02
Priority Designs creates Rossa putter sales case

As part of the recent Rossa brand launch, Priority Designs designed created these custom-made sales case displays. The cases are used by Rossa sales persons for on-site presentations and demonstration. Starting with an off-the-shelf aluminum shell, the case was anodized red to reinforce the Rossa brand image. Inside the case, perforated leather was laminated to thick foam and die-cut to make inserts. The inserts hold both cast and milled putter samples, two grip samples, two face insert samples and a jeweler's cloth. A total of 200 cases were assembled by the Priority Designs prototyping department.