01.27.02
Priority Designs helps launch Rossa brand

The 2002 PGA trade show in Orlando was the launching point for the new Rossa brand of golf putters. An offshoot of Taylormade golf, The Rossa brand was created to go head-to-head with the very top performing putters. The new line of products features several traditional styles of putters in both cast and milled aluminum. Working closely with Talyormade golf, Priority Designs was instrumental in helping shape the visual look of the Rossa identity and brand image. The inspiration for the Rossa image was drawn from high-performance sports cars. Priority Designs also created unique putter details like badges, grips, shaft graphics, salesmen cases and point-of purchase displays that reinforce the image.