10.05.04
Priority Designs helps design the fall '04 TaylorMade products.

Sporting goods designers from Priority Designs in conjunction with the TaylorMade Golf engineering staff recently completed work on several new products for TaylorMade Golf. The new products include the R5 quad driver and three new sets of RAC irons.

The r5 dual Type D and r5 dual Type N drivers, which are sister products to the recently launched r7 driver, which are the most forgiving drivers that TaylorMade has ever engineered. Each boasts an extraordinarily high moment of inertia (MOI) that delivers exceptional stability for better results on mis-hits. Yet these drivers differ in a crucial way: each is engineered to deliver a specific type of trajectory. The r5 dual Type D is engineered to promote a draw, while the r5 dual Type N is engineered to promote a neutral, or straight ball flight.

In addition, three new sets of irons were designed to meet the needs of three different types of players. The new rac Forged TP iron, is designed to provide tour pros and skilled players with an iron that combines beauty, playability and workability. The new rac OS for 2005, features an oversize cavityback iron that includes three key technologies that combine to deliver fantastic feel, tremendous forgiveness and an improved CG location that makes it easier to launch the ball on a high, long, straight flight And finally, the new rac LT iron is an entirely new high-performance golf club that combines the looks, size, low trajectory and workability of a forged iron with the forgiving, easy-to-launch qualities of an oversized cavityback. The new rac LT offers a dazzling combination of looks and performance never before possible in this category of iron. This iron is intended for players who generate from 85 to 115 miles per hour of clubhead speed with a driver that prefer the look and workability of a forged blade, but who require additional forgiveness and confidence.

Priority Designs contribution to the projects included concept sketch development, soft good design and specification, prototyping, engineering, and graphic design.