08.27.04
Priority Designs creates a new display for Adidas.

The golf division of Adidas recently added a new display to the entry in their home office. The display designed by Priority Designs, tells a timeline story of the innovations Adidas has brought to the sport of golf. Says designer Mike Lorenz, "the display was meant to be a showpiece to capture your attention when you first enter the space, but it also has the functional purpose of hiding the work area located behind the display." The display is made from maple wood, stainless steel and frosted acrylic. The acrylic helps break up the space but allows light and shadows to pass through creating and interesting effect. Shown here are pictures of the final installation (the timeline portion had yet to be completed by Adidas employees at the time of photography) and the original concept sketches.

Priority Designs specializes in industrial design. Contributions to Adidas have included environment design, point-of-purchase display design and packaging design.