06.22.04
Adidas introduces new packaging designed by Priority Designs.

Recently, Adidas introduced a new line of packaging for their golf accessories designed by packaging design consultants, Priority Designs. The new packaging consists of several new configurations of die-cut corrugated paperboard boxes which contain head covers, player's towels, etc. The boxes features Adidas' distinctive 3-stripe motif and are printed with metallic inks for a premium look.

Priority Designs contributions to this project included 2D and 3-D concept development, prototyping and package design.