03.28.04
Priority Designs creates new player's glove and packaging for Maxfli Golf.

Soft goods specialists, Priority Designs recently helped Maxfli Golf create it's new line of player's gloves. The new glove models: the Maxfli Tour, Maxfli Touch and Maxfli Tech all feature Maxfli's U-Flex technology, which incorporates the four-way stretch capacity of Lycra® for a consistent, customized, comfortable fit, and which reduces stress on the leather. In addition, the Lycra weave employed by Maxfli's U-Flex technology and incorporated along the fingers of each model provides exceptional breath ability and cooling comfort. "Whatever type of player you are, and whatever qualities you favor in a glove, you'll find what you want in the Tour, Touch or Tech," says David Vogrin, Senior Marketing Manager for Maxfli.

In addition to the gloves, Priority Designs was also responsible for the design on Maxfli's new glove package. The molded clear plastic cases allow for consumers to try on the glove at retail without having to destroy the packaging. This was an important feature that really helped retailers feel good about carrying the gloves.

Priority Designs contribution to the project included concept development of both the gloves and packaging, soft good pattern of the gloves, 3D CAD Pro-Engineer detailing of the packaging, prototyping, and overseas vendor coordination.

For more information about TaylorMade products go to www.taylormadegolf.com