03.28.04
TaylorMade Golf introduces fall '04 products designed by Priority Designs

Recently, TaylorMade golf introduced several new products to their offerings. Sports equipment design specialists, Priority Designs in conjunction with the TaylorMade Golf engineering staff created the rac CGB irons and Miscela women's clubs.

For players seeking the ultimate in iron technology, the rac CGB (shown below) offers premium performance at a premium price. The rac CGB, which stands for "Center of Gravity Back," features a low and deep center of gravity that helps make possible a remarkable combination of distance, control and forgiveness.

Miscela, a revolutionary new set of women's golf clubs consists of 10 clubs. Miscela, which means "blend" or "mixture" in Italian, features a driver (shown pictured below), 3-wood, three Mid Woods (Mid 4, Mid 5 and Mid 6) and five irons (7-iron, 8-iron, 9-iron, pitching wedge and sand wedge). With Miscela, TaylorMade addressed and achieved two specific objectives: 1) Make every club easy to get into the air. 2) Create a set that provides a woman with significant differences in distances from club to club. For more information about TaylorMade products go to www.taylormadegolf.com

Priority Designs contribution to the projects included concept development, prototyping, and graphic design.