Not impressed with rat-racing, ego-driven design firms, Paul surrounded himself with designers who shared his passion for the work (and not the hype). They started small, but clients liked how they thought big. Before you knew it,
the business was growing.

Paul’s optimistic attitude resulted in revolutionary new rules:

• eliminate the hierarchy; let designers think freely
• listen to your clients and be a true partner
• prioritize – let employees have rounded lives

The long-term relationships we’ve built with clients – and with employees – are as important to us as any design award. (But we’re pretty proud of those too!)

Clients know that their ideas need context. Good design must be more than good looks. At Priority Designs we focus on substance, and the style follows. From initial research to final design, we provide passion and partnership.