PROJECT: Retail point of sale display design program

CLIENT:  Adidas

Point of sale display design can make a significant impact on purchase decisions. Often our retail point of sale displays have been just as effective at selling product as the salesmen themselves. Such was the case with Adidas Golf. They came to us looking to increase their shoe and golf apparel sales and asked us to help them redesign their retail golf point of sale display and fixture program.

The challenge was to help educate buyers about Adidas’ proprietary technologies. Using their classic three-stripe motif, we designed more than a dozen different point-of-purchase display designs ranging from shoe racks to signage to information kiosks. We worked with their manufacturing vendor and provided assistance through production.

The point-of-purchase display design was very successful for Adidas and they've asked to us to create each subsequent year’s redesign since 2002.

>> See other Point of Sale Display and Store Fixture Programs we've designed.