SERVICE:  Brand experience & brand development design

CLIENT:  TaylorMade Golf

To experience a brand is to understand it. When TaylorMade Golf wanted to create a brand experience for professionals, press and dignitaries on the PGA Tour, they asked us to help them further develop their brand.

Traditionally, golf companies have a mobile van that travels with the PGA Tour to service the equipment of professional golfers. TaylorMade wanted to take this consumer experience further, showcasing their commitment to providing “the best performance in the world” with a brand experience that was second to none.

We developed the interior and exterior of an 18-wheel truck to create an awesome experience for golf professionals. It houses a state-of-the-art club service lab, an executive office, and a media deck. Materials that evoke performance were used, as well as TaylorMade’s corporate colors. Machined metal accents were used extensively throughout the truck to as a reminder of TaylorMade’s metal wood heritage. Details like the Gatling gun hood ornament remind viewers of TaylorMade’s “take no prisoners” attitude.

The TaylorMade truck has been a highly successful brand experience for the company and helped stand out from their competitors at PGA events.

>> Learn more about our Strategic Brand Development process.