PROJECT:  Industrial design for new office products

CLIENT:  Mead

When Mead wanted to brainstorm new product innovations for office and desk accessories, they asked us to help.

Our approach to brainstorming is to extract the maximum amount of creativity in the minimum amount of time and we’ve developed several techniques for doing so. For Mead we assembled a group of 20 industrial designers, engineers, and administrative personnel for a half day, pooling their collective wisdom. The group was divided into small teams to tackle different problems and then quickly sketched their ideas. These concept sketches were then passed to a different team who quickly built upon those ideas and created new ones. This collaberative process of building ideas upon ideas mimics the natural order of innovation and refinement—but drastically condenses the timeframe.

The outcome for Mead was a much larger batch of ideas created by a broader sample of minds in a reduced amount of time.

>> See the products we've created for Mead.
>> See an overview of our industrial design services.