PROJECT:  Product sketching and concept development

CLIENT:  TaylorMade Golf

Although some consider it “old school,” there’s still no faster way to explore multiple ideas than through traditional sketching. TaylorMade also values the efficiency and emotional impact of fast hand sketching. For them we’ve often created hundreds of sketches exploring shape, form and color to find the one sketch with the right combination.

And to make sure we’re staying at the top of technology, we invested in Wacom Cinteq® monitors, which allow designers to draw right on their computer screens. It’s efficiency that doesn’t limit creativity.

>> See more examples of our sketching and concept development.
>> See examples of products we've created for TaylorMade Golf.
>> See an overview of our Product Design Services.