Based on attributes that will appeal to your customers, we can shape your new product design through this design process.

Our creative process begins with designers and engineers (and you if you like) in lively brainstorm sessions exploring a multitude of ideas through discussion and quick sketching. This gets the creative juices flowing and a lot of innovative product designs are generated.

Next, we refine the standout ideas with 2D sketches until a series of final product designs are ready for presentation. These can range from hand-drawn sketches to photo-realistic computer renderings, depending on your requirements.

During the initial stages of concept development we also place a special emphasis on fast and frequent 3D mockup prototypes. Early one, when time is of the essence, our mockups are quick and raw. We make our mistakes early and learn from them while the direction can easily be changed. Later, after the direction has been solidified, our mockups and prototypes will be refined to presentation quality.

There are also times when 3D computer visualization renderings and animations also are necessary to help envision what a concept will look like in real life. On these occasions we utilize a variety of computer software (the same kind Hollywood special effects artists use) to create ultra-realistic 3D computer renderings and animations of our designs. Besides providing a way to evaluate materials, finishes and product graphics, they are also a cost effective tool for conducting market research before investing in production development.

>> Meet our Design Staff.
>> See the next phase of our product development process.