SERVICE:  Observational research for new product development

CLIENT: Mead

Mead asked us to conduct observational research on children ages 8-13 and look for opportunities to design new product innovations for this age group. To get a better understanding of the kids, we went right to the source. At middle schools, we interviewed kids about what they like and don’t like about their current binders. We observed how the kids hold their books, throw stuff in their lockers and use their binders in classrooms. We observed what they carried and why.

The insights we gained from this observational research led us to design several new innovative products for Mead that were highly sucessful in the marketplace.

>> Learn more about the products we designed for Mead.