SERVICE:  Qualitative design research consulting

CLIENT:  Vitamix

Vitamix wanted to expand their product line and asked us to research both consumer and commercial markets to look for new ideas in small appliances.

We conducted on-site visits with both homemakers and professional chefs. We interviewed and photographed them to examine how they work in their kitchens and undercovered their ideal work experience. From these visits came a wealth of rational and emotional insights into appliance features and design elements that could appeal to buyers.

Vitamix found the research to by extremely helpful and many of these insights will be incorporated into future Vitamix products.

>> Learn more about our Design research consulting services.