PROJECT:  Product development strategy consulting

CLIENT:  American Standard

It’s easier to make decisions if you’ve got the confidence to do so. In the case of American Standard, they wanted assistance in understanding their competitive landscape. Over the years, we’ve developed metrics to measure their markets. We study consumer trends and market forces. We define style categories, identify market gaps, and benchmark competitors. Then we compile the data, add our own insights gained from our experiences in a wide range of markets, and look for patterns that signal opportunities.

Once this groundwork is completed, we create dynamic visual matrixes that help communicate our recommendations to stakeholders. American Standard has found our techniques very valuable and they’ve employed the results in forming strategies for new product development.

>> See examples of the products we've designed for American Standard
     based on these strategies.
>> Learn more about our Product Development Strategy Services.