Standing Out From the Crowd
The world of frontload washers and dryers was a crowded space, but most had a common theme, round doors. The GE Profile product design was different, advanced and more capable, it needed to make a statement. The design of the “soft triangle” door enhances the breadth of the door while beautiful metal finishes communicate the quality, precision and refinement of the system. An intuitive user interface was designed to quickly communicate the flexibility and range of useful settings at retail.
Full-scale prototypes were fabricated to test the “soft triangle” aesthetic and the user interface with consumers. Key insights were implemented into the User Interface and the aesthetic resonated with consumers. The door implied increased capacity and easy access, while the materials and finishes reinforced build quality excellence and sophistication.