CLIENT: Leeds (2005)(promotional products)

PROJECT: Noetec Business Travel Bags

Leeds, asked our soft goods developers, to design a line of private label promotional bags and products that would appeal to upscale executives on the go. These travelers tend to carry a lot of very expensive electronics—often not very well protected from impact. Taking our inspiration from bubble wrap, we developed a unique foam-and-fabric liner that offered lightweight protection. The promotional bags were very popular and exceeded sales predictions by double. And the design was eligible for a soft goods patent, which really pleased Leeds.

Our contributions to this project included 2-D and 3-D concept development, soft goods development, and vendor coordination.

Our soft goods specialist designed similar products for Leeds and Taylormade.