CLIENT: Bosca

PROJECT: Men's Professional Accessory Line

Today’s business people often carry many gadgets. Bosca wanted to address this problem with a line of new products and asked us to help. We researched these consumers and created use scenarios which illuminated opportunities for innovation. Using these learnings we designed these accessories with the feel of fine Italian craftsmanship, but with features suitable for today’s techno-warriors.

These products were well received at retail and helped Bosca penetrate a new market.