CLIENT: Ohio Steel (2000)

PROJECT: Sears’ Shopping Cart

Sears wanted to create a better shopping experience for its customers, and decided the time was right to bring a cart into their stores. Ohio Steel, a supplier for Sears, enlisted Priority Designs to create a cart that would redefine Sears’ image in the marketplace. Working with Ohio Steel, we researched the needs that were unique to Sears and its customers, and designed this cart specifically for their environment.

After its introduction, the cart was frequently copied by Sears’ competitors. The design won a 2000 Bronze IDEA award and a 2001 GOOD DESIGN award.