Expressing Personal Style
We began to develop our expertise with home decor products in the 1990’s. Since then, our consumer product design team has honed our ability to help people express a personal sense of style through their product purchases. Our team has conducted significant research to understand the differences between mass-market and luxury consumer tastes, and this helps us design for both.
In fact, we’ve built internal knowledge of a cultural design history that we apply to all home products to help them resonate with consumers on an emotional level. This has helped us learn to evolve aesthetic cues and to anticipate what’s next in the ever-changing ebb and flow of consumer trends.
Consumer Product Expertise:
- Home decor
- Housewares
- Consumer electronics
- Household appliances
- Lawn & garden tools
Case Study: American Standard
There’s a good chance that if you have an American Standard faucet or fixture, it started its aesthetic journey at Priority Designs. They were our first client and continue to trust us today. We’re proud of this ongoing relationship, and it continues to manifest itself in new ways. We literally helped them write the book on style for the bath, and presented our collective view of home décor at the International Interior Design Conference in Toronto. We’ve noticed over the years that the vast majority of products we help our clients design receive placement at retail; everything from opening price points to luxury brands.
