Achala Kovuru

Sr. Brand & CX Strategist

Achala has a passion for shaping strategies and crafting brands that deliver true value. By deeply understanding customers with an insights-first approach, she builds loyalty that lasts. Her specialties are in developing brand foundationals, innovation mapping, new product positioning and naming, trend forecasting, and omnichannel customer experience strategy.

Ready for any challenge that comes her way, Achala pulls from her expertise in a variety of industries: CPG food and beverage, household appliances, beauty retail, and food service, with experience from Fortune 500 companies to early-stage startups.

When she’s not creating brand waves, you’ll find her in the water, adventuring, or being inspired by her Indian heritage to create culinary fusion flavors.


Get in touch to see how we can help you.