foregood Golf Apparel

Innovative, Stylish, ``foregood``

CLIENT: foregood

INDUSTRY: Sports

foregood, a visionary startup in golf apparel, is leading the charge in reshaping the industry with a bold mission centered on inclusivity, innovation, and philanthropy.

Their mission is clear-cut: to craft high-performance, high-quality, well-fitting clothing that answers the aesthetic and lifestyle preferences of the newer generation of golf enthusiasts aged 26-40, while giving back through community-focused initiatives.

foregood reached out to Priority Designs to create their signature men’s and women’s golf shirts that achieve superior fit, function, and style.

To help foregood establish its new product line, Priority Designs was enlisted to lead all stages of the apparel development process, which included:

Conducting a 2D brainstorm session to initiate the creative process
Refining sketches based on feedback gathered from the 2D brainstorm session
Developing digital garment patterns for both men’s and women’s shirt styles

Sourcing and developing custom printed/branded jersey Lycra material for prototyping, a pivotal part of the process that demanded meticulous coordination between Priority Designs and the materials vendor to achieve precise repetition patterns and color matching to exact branded colors across four colorways
Producing first fit shirt prototypes in one size for both men’s and women’s shirts based on the down-selected designs for the client’s feedback
Creating male and female golden samples in one size to transfer garment designs to manufacturing

Creating and compiling a technical package that included:
- - Sketches
  - Bill of all materials used in the garment design for manufacturing
  - Digital Accumark patterns
  - Colorways for all different shirt/print color offerings
Creating CLO 3D renderings of the final shirt designs for the client to use for digital marketing and to reduce the need for costly photography
Sourcing a trusted domestic manufacturing partner and arranging an in-person meeting to ensure alignment with foregood’s production and ethical requirements
Facilitating production sample quality review meetings with the chosen contract manufacturer, ensuring final production quality met foregood’s high standards and that all production construction details were comprehensively documented

Throughout the process, Priority Designs utilized their expertise in apparel fit, profound knowledge of the golf industry, multi-disciplinary approach, meticulous material sourcing, and careful attention to design detail to craft shirts that met each of foregood’s objectives. This endeavor culminated in the creation of a garment style poised to become the cornerstone of foregood’s future collections, faithfully embodying their brand identity—a fusion of modern aesthetics with an unwavering commitment to product innovation. The designs feature an array of innovative elements, including advanced cooling and moisture-wicking body fabrics, strategically placed perforations along the center back panel and collar of the men’s shirt, branded collar seam reinforcement tape along the interior back neck collar, and subtle details like low-profile snaps and zipper along the ¾ placket and collared necklines. Each design is thoughtfully tailored with a fitted body, raglan sleeves for a more universal fit, and a longer torso length for tucking into pants or shorts. The shirt designs serve a dual purpose, offering versatility beyond the golf course by seamlessly transitioning into other performance activities while maintaining a stylish appearance.

Through their contract manufacturer, foregood has efficiently manufactured the shirt designs, ensuring their pre-order launch at the 2024 US Open.

4% of net profits from the sale of the shirts is allocated to making the game of golf more accessible by providing funding for golf lessons, golf equipment and apparel, or access to golf clubs.