PLANO GUN GUARD

New Look, New Designs, New Line

CLIENT: Plano

INDUSTRY: Sports

SERVICES: Strategy, Design, Soft Goods

Plano had purchased GunGuard, which offered molded products, and wanted to launch a soft-sided line for their new brand. Along with their new product, Plano wanted a brand refresh with a signature logo that could stand alone.

The project kicked off with a retail search for materials, function and cost evaluation. Priority Designs provided several aesthetic concepts. The direction chosen was a handle-forward design to provide more support for the heavier-barrel side of a gun carry case. Along with the bag design, we explored a number of logo and icon options which was ultimately narrowed to a final design.

The product line launched with 6-7 bag designs based on various price points and features. The line was designed to be extended for rifle vs. shotgun implementation for future development.

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