Nothing says fun like a tube of paint and a brush all rolled into one! Capitalizing on the consumer want for “mess free creativity”, parents wanted a new choice for inspiring their precious ones creative “paint” moments without the stress of paint prep and cleanup. The “Squeeze-N-Brush” helps solve this problem by combining paint container, brush and easy on/off cap into one fluid product. Targeted for 3 years and up, Priority Designs helped Elmer’s bring to life a cost reduced paint product for big box retailers. The design featured injection molded paint bristles, air-tight cap and an ergonomic handle/paint tube that held 24ml. The unassuming brush handle was designed with intentional features. The round form was easy to grip, with a contoured center and the logo platform functioning as squeeze assist spring/button that helped evacuate paint from the tube.