Mead Nike Binders
PROJECT OVERVIEW
Mead, a leading school products supplier, challenged us with a new line of Nike licensed school supplies. The first line was inspired by the ancient art of Origami. We accomplished this by utilizing clean lines, layered fabrics and pleated assembly details coupled with simple color variations. These details were carried over into the interior styling, and integrated into the organizational details creating a clean but highly functional line of products.
Within the same time frame, we were challenged with a line of Nike licensed goods to be inspired by the popular Nike ACG outdoors line. Here, we used rugged materials and reinforced assembly details to communicate the intended brand direction. Once again, these details were carried over into the interior and coupled with new and innovative features to highlight the line and its features.