SCOTTS MIRACLE-GRO LIQUAFEED

Easy-to-Use Hose-End Feeder

CLIENT: Scotts Miracle-Gro

INDUSTRY: Home, Hardware

SERVICES: Design, Engineering, Prototyping

The Scotts MiracleGro Company is a global leader in the development and marketing of lawn and garden products. They teamed with Priority Designs to help evolve their LiquaFeed line of plant food by offering a hose-end feeder that matches their target consumers: educated women who are passionate and selective about their gardens.

A Balance of Design vs. Function

A design was needed to balance quality, durability and efficiency with comfort and ease of use. The design collaboration between Priority Designs and Scotts yielded a LiquaFeed Advance Feeder that is smooth, easy to hold and keep clean. Soft touch points in the grip, spray dial and knob are comfortable and appropriate to its function.

A comfortable trigger with a trigger-lock decreases hand fatigue encouraging longer and appropriate feeding times. Intuitive spray patterns with a large, easy to rotate dial offers convenience and choice. The leaf shaped selections knob and detail patterns reinforce the MiracleGro brand.

Subtle Yet Clever

The approachable form, smooth silhouette, eye-catching use of shape with color and clever use of details provided Scotts MiracleGro with a device that grabs consumer’s attention at retail, is intuitive to use and most importantly, promotes proper garden feeding.

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