LEEDS SOFT GOODS BAGS

Exceeding Sales Projections Through Design

CLIENT: Leeds

INDUSTRY: Home

SERVICES: Design

Leeds asked our soft goods developers to design a line of private label promotional bags and products that would appeal to upscale executives on the go. These travelers tend to carry a lot of very expensive electronics—often not very well protected from impact. Taking our inspiration from bubble wrap, we developed a unique foam-and-fabric liner that offered lightweight protection. The promotional bags were very popular and exceeded sales predictions by double.

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