PRODUCT CATEGORIES

Who We Help

It’s important to have your development team understand the industry and market you’re in. Our growing team of 80+ is a compilation of niche specialists who dive deep into their product category. With a range of experienced staff, we help each other “cross-pollinate” ideas across industries to fuel product innovations and new solutions. For each project, we build a team that brings in the right knowledge and skillset to tackle the challenge.

Taking big ideas and bringing them into the real world is where our team works best. At the end of your product development efforts, ultimately you need a product that is ready for manufacturing. We help clients get ready to launch by making products that work as well as the idea that started it all and set you up for success. Products that are appropriate, yet innovative to shift the market and connect with users for years to come.

Medical Devices

We help medical clients where they need it most: keeping development pipelines moving, delivering elevated user experiences, achieving usability goals, and ultimately transitioning relevant solutions to manufacturing while meeting regulatory requirements along the way.

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Wearables

Whether to protect, collect data, or enhance experiences, wearables are impacting nearly every industry with immense potential. These cross-disciplinary development efforts require a unique mix of specialties: soft textiles, hard goods, electrical components, conductive textiles and thoughtful construction.

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Protective Equipment / PPE

Regardless of market or environment, people work effectively when they feel safe. Personal protective equipment (PPE) development pulls in specialists in human factors, soft goods material and fit, design, and prototyping. We help clients across industries design thoughtful and appropriate solutions to keep users safe for the task at hand.

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Industrial / Commercial

From wireless controls for construction equipment to enterprise power systems, our experience developing for professionals helps us understand what a commercial product requires. Top-notch safety, rugged design, and high performance are built in for industrial products that are meant to last and deliver in demanding environments.

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Tools / Hardware

Whether you’re designing for the weekend warrior or professional contractor, factors like safety, ergonomics, efficiency and brand expression can make a world of difference between a basic piece of equipment and trusted heirloom. Over the years, we’ve helped brand and design tools with these ideas in mind, helping brands win market share and establish placement in big box retail.

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Home / Housewares

For 25+ years we’ve helped design home décor products that express a personal sense of style from luxury tastes to mass-market appeal. Categories have spanned across the home including appliances, electronics, kitchen, bath, patio and garden. Projects with brands large or small have taught us how to turn insights into products that capture visual, emotional and functional needs in the home.

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Sporting Goods

With over 20 years in sporting goods, our design and development staff understand the marketplace, competition, and trends to bring world-class product designs to market. With our clients, we continue to push boundaries of sporting goods innovation in performance, protection, aesthetics and game-changing solutions.

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Military / Defense

We help develop high-protection products for military and defense applications that require specialized gear. Chem-Bio head ensembles, hand protection, footwear and more have been developed to reduce fatigue, decrease don/doff times, and improve comfort. We develop products that integrate with existing gear and are equipped to pass rigorous testing procedures.

Automotive

The automotive industry faces the challenge to keep up with expectations set by consumer devices for infotainment systems, requirements for driver safety, and the onslaught of emerging autonomous technologies. We help clients develop physical and digital interfaces that are engaging, safe, and innovative that stand the test of consumer expectations and comply with guidelines for minimizing driver distraction.

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