Tools and Equipment Design

Gear Heads

It is true that many of us here at Priority like building stuff, from cars and accessories to modified RC helicopters. It is not uncommon to find us tinkering in the shop, repairing our kids’ toys, and scratch building furniture.

Our passion for tools and equipment design comes from a very natural place, and we infuse this passion directly into our development to create the most functional and aesthetically appropriate products we can.

Tools And Equipment Expertise:

Industrial controls
Hand & power tools
Power riding equipment
Construction & survey equipment
Electronic systems
Energy & power products
Safety & protective equipment

Case Study: Proto Tools

The effects of our tool and equipment design process can be felt in increased sales or market share. Success can be measured in other way, too. We’ve noticed that some of our client collaborations pressure competitors to respond to a new product, patent, or feature. It’s a compelling way of helping clients signal their leadership in a market.

For a recent project for Proto Tools®, (a sub-brand of Stanley/Black & Decker®,) we crossed the United States to interview hundreds of end-users and corporate buyers at dozens of heavy industrial tool work sites.

Proto Tools® wanted learn more about:

What matters most to end-users/customers?
What unmet wants and needs exist?
What are buyers most influenced by?
How to best differentiate from their competitors?

Through our research, we found many ways to improve their brand perception, increase sales, and create new product innovations. Guided by our insights, Stanley/Black & Decker re-launched the Proto Tools® brand in 2012 with great success. See The Proto Tools® Brand Development story for details.

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“Priority Designs helped guide us through the re-branding process in a way that really got to the core of our DNA as an industrial tools manufacturer. Throughout their process, Priority Designs’ work resonated with both our upper management and our users alike…we are certain that the framework Priority Designs helped us create with allow us flexibility to innovate while having the standards to maintain consistency.”