STRATEGY

Your brand is multi-faceted. And so is our strategy team.

We’re comprised of trained researchers, designers, problem solvers, marketers, developers and “make it happen” kind of people. We bring our heads together to ask the right questions, turn questions into insights, insights into strategies, and strategies into real brand expressions that are seen and felt by your customers.

So, what does it take to have a product turn into a thriving, growing, firing-on-all-cylinders kind of brand? 
If you just start driving without directions, you might get lost. A strategy gives direction for your brand, helping you navigate which roads to take. We believe a winning strategy is grounded in consumer research to understand your audience deeply, then creating a unified playbook that thoughtfully crafts the entirety of their interactions with your brand. We help create alignment between what customers desire, the product itself, emotional brand resonance, messaging, and the full experience of buying with you.

But the best laid plans, are, well… just plans. We help turn strategy into reality, so your brand potential isn’t lost in a document. 
Your customers won’t see the plans. They see what you put out there. A well-executed strategy means it is translated into each and every brand touchpoint that can make an impact on your customers: meeting a need, building excitement, and creating loyalty.

We’ll meet you where you’re at, navigating the unique challenges you’re facing and guide you to the steps that will help get your brand to the next level.

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Web Development.

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Brand Strategy & Development

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Design Strategy

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Experience Strategy

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CONSUMER RESEARCH

*top term: customer research

– in-house customer research team, psychology degrees
– recruiting partners
– facility for interviews, set up for remote research
– Columbus as test market
– Customer insights, perceptions, behaviors, values, etc.
– group interviews/focus groups, one on one interviews, shop alongs, voice of customer research, stakeholder interviews, other things??
Qual only? Do we partner for Quant? (either is ok)

BRAND STRATEGY & DEFINITION

– Brand audit
– Competitive review
– SWOT analysis
– Product-Market fit
– Customer segmentation
– Personas
– Customer journey mapping / purchase process / brand experience
– Brand positioning
– Service Design??

>> this section is all about using the data from the research phase to analyze the findings and make a PLAN.

BRAND DEVELOPMENT

– Brand design
– Brand naming
– Logo design & identity
– Brand story development / manifesto
– Brand promise
– Brand messaging/ copy tone, voice, etc…
– Brand attributes
– Brand pillars
– Brand archetype
– Branded sounds / sound branding
– Brand Book (final deliverable)
– training??? handoff???

>> this part is all about translating the strategy into a visual look and feel that sets the direction for ALL brand touchpoint going forward.

BRAND STRATEGY / MARKETING STRATEGY

– help clients figure out how to communicate with audience
– use what we’ve learned from the research phase, and knowledge of platforms, channels, etc… to provide recommendations on how best to reach your ideal customer
– omnichannel solutions – holistic planning…..
– digital (social, email, web), event, brand activation, ……

BRAND EXPERIENCE DESIGN / BRAND TOUCHPOINTS

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Original Content

– Photography
– Video shoots
– Animation
– Copywriting

Print

– Packaging Design
– Business cards / stationery
– Marketing / sales materials
– Direct mail

Merchandising

– Point of Sale Displays
– Signage
– Trade show displays
+++ can use internal shop for one-off / small run builds or prototypes

Web / Digital

– Website Design
– UX / UI?
– Video
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LET'S GET STARTED.

Get in touch to see how we can help you.