Guiding Innovation from Insights
A user-centered product development process involves multiple phases of research to ensure the team is well-informed, inspired, and confident. Priority Designs offers right-sized research at every stage of the process for any type of product, service, or strategy. From casual observation through rigorous usability testing for FDA submission, we’ll recommend the right approach to fit your program objectives.
USER EXPERIENCE/USABILITY RESEARCH
Defining the ideal user experience allows consumers to dream outside of traditional product development constraints, pulling experiences from various aspects of their life to articulate their needs and desires. Priority Designs uses a variety of tools to define and evaluate the user experience, in the right context, using a scientific approach to design every study.
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HEALTHCARE HUMAN FACTORS
From early design inputs to summative usability studies supporting FDA submission, our pragmatic research approach finds the answers without breaking the budget.
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BRAND RESEARCH
It is crucial to understand what your customers know about your brand and how they perceive you relative to your competition. We use a variety of techniques to evaluate customer brand awareness and perceptions, and develop a strategy for brand positioning that includes company goals and customer aspirations.
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Why Use Us? Actionable Insights.
Many traditional user research consulting firms may be experienced in collecting insights, but they may lack the brand and product development knowledge necessary to deliver actionable results. You get a ton of data but are left scratching your head with what to do next. Likewise, many industrial design firms are creative but may be guessing at what customers really want because they lack the ability to guide design with proper, unbiased user research.
With trained, experienced researchers on staff, we combine the best of the research and design worlds. Our greatest strength is creating research programs that generate usable opportunities for innovation. We approach research from a design and engineering perspective, so you get results with informed, practical, real-world product development guidance.
We can help you to:
- Uncover what motivates buyers.
- Illuminate new opportunities for innovation.
- Create a strategy for your development efforts that focuses on what matters most.
- Increase customer satisfaction and sales.
- Adhere to regulatory requirements and expectations.
Our Research Lab
Our facility houses four on-site research rooms fully devoted and equipped to run a variety of research studies. Our labs are equipped with high quality audio/visual recording equipment to capture every insight.
We welcome and encourage our clients to attend research sessions onsite. We strive to make your onsite experience as enjoyable as possible. Meals, snacks, and comfortable seating are always provided.
Interested in using our facilities for your next study? Reach out to schedule a tour!
Research Labs
Our four onsite labs allow our team to gather large amounts of quality data, quickly. From simulated-use environments to large focus groups, our labs can meet most project needs.
Observation Rooms
Our labs offer a variety of viewing options including direction observation through a 1-way mirror and/or remote viewing via livestream.
Capabilities and Amenities
Our labs are equipped with high quality audio and video equipment, including omni-directional microphones and pan-tilt-zoom cameras, ensuring all valuable insights are captured and recorded.
In Use
Our labs provide a blank canvas to meet every study’s unique needs. Labs can be customized to create a variety of environments from a living room to a hospital room. Take a look at how our labs have been utilized for previous studies.
Around the Labs
In addition to the study rooms, we also offer two client lounges providing clients with a private space to step out and take calls as needed. Our research facilities also feature artwork of PD’s beloved furry co-workers, custom built by our staff one Lego at a time!
More Services From Our Full Development Team
