Elevating Your Brand Through Research
We’re not your typical brand-strategy firm. Brand research is a critical element in developing a roadmap to strategic decisions that impact all aspects of the business (product, service, marketing, and more). Depending on where you are in your journey, our team can help you understand the consumer perception of the brand, positioning, value and impact on your target market along with landscape benchmarking and opportunities assessments. As businesses navigate ever-changing market dynamics, we aim to provide actionable data that will support initiatives to stay relevant, competitive and top-of-mind. Paired with our Brand Strategy services, we can partner to mine insights about your target consumer and deliver strategic recommendations and plans to ensure you’re building and prioritizing the right thing, every time.
Our strategic recommendations aren’t just a matter of expertise and experience. Our insights integrate rigorous consumer and stakeholder research to ensure our hypotheses are reality in a way that guarantees confidence in the informed direction you choose.
Here are a few of the brand research capabilities we offer:
- In-Home or In-Context Conversations
- Focus Groups
- Co-Creation/Generative Exercises – supports creation of brand metrics
- Digital Ethnographic Studies
- Brand Health Quantitative Studies
- Stakeholder Brand Values
- Secondary Research – syndicated sources, trend reports, competitive audits, etc.
Who We Work With
What We've Done
From brand renovation to innovation strategies, our research will lay the foundation to uncover key insights about your brand and how it resonates with your current and future target market with effective, right-sized studies.
Stakeholder Brand Values
We interview key stakeholders in your organization to deeply understand their priorities, vision, concerns, and ideas. This ensures insights and leadership perspectives are represented in brand strategy conversations throughout the project. We facilitate one-on-one and multi-person conversations to construct a shared knowledge base to impact future brand work.
Brand Health Study
Utilizing metrics identified through consumer and stakeholder research, we can measure how effective your brand is in helping you achieve your strategic objectives. Our team also evaluates performance metrics such as brand reputation, equity, awareness, market positioning, and NPS while triangulating on research-driven targets to provide your brand a foolproof recipe for success.
Evaluative Research
Deep dive into current and target consumer perceptions of brand/product positioning, brand design elements, benefits and key messages, multi-brand hierarchies, and line strategies. Our team expertly designs studies to assess a variety of brand and product concepts against customized metrics for your brand, interpreting feedback into actionable next steps.
Meet Our Brand Experts
Vicki Breon
SR. BRAND + CX STRATEGIST/DESIGNER
Vicki is passionate that research is the key to good strategy. She brings a unique strategic perspective to the team, seeking out deep insights across quantitative macro-level research and user-focused qualitative studies to help brands really know their customer. For over a decade, she has helped better position brands to launch meaningful solutions that resonate with customers and drive success.
Alicia Thompson
UX DESIGNER
Alicia loves helping brands better understand not only who their customers are, but what drives and motivates them. She seeks to deeply understand both customers and stakeholders and translate those insights into compelling brand strategies for our clients. Her background in UX brings a passion for understanding how customers’ digital experiences impact their overall perceptions of a brand.
Achala Kovuru
SR. BRAND + CX STRATEGIST
With over 12+ years in brand and marketing roles, Achala knows that the key to unlocking a brand’s potential lies in deeply understanding their customers. She has seen firsthand how brands driven by research have an advantage in the market, and enjoys coming alongside brands to make this a reality. Over her career, she has helped numerous brands increase awareness, engagement, and build long-lasting loyalty.
LET'S GET STARTED.
Get in touch to see how we can help you.