CREATIVE CONNECTIONS

We have years of experience living at the intersection of form and function. We continuously help clients connect users with their brand, products, and experiences. We’re passionate about solving problems creatively and always welcome a new challenge. Working with numerous companies in a variety of industries over the years

has taught us how to leverage our collective experience from one market to propel solutions in others. Over time, we’ve found some gravitational pull to the following categories in which we excel and that clients consider our specialties:

CONSUMER PRODUCTS

We have decades of experience designing home décor products that express a personal sense of style, from luxury tastes to mass-market appeal. If you see an American Standard faucet or fixture, chances are good that we had a hand in the design. Learn More.

SPORTING GOODS

Elite athletes from the NFL, MLB, and PGA leverage gear to elevate their game. Our team has deep experience designing products that enhance athletic performance and protect the body…not just for professionals, but for anyone who loves to compete. Learn More.

TOOLS / EQUIPMENT

From power tools and industrial electronics to safety gear, we design for popular brands because we know what people want. After all, we use these products ourselves. We’re passionate about developing tools that work well and look great. Learn More.

MEDICAL / HEALTHCARE

We understand that success in the medical industry requires balanced consideration from all stakeholders: from surgeons and the FDA, to technicians and patients. Our experience helps us to navigate complexity and focus on healthy solutions. Learn More.

SOFT GOODS

From cut and sew manufactured goods, we design products that integrate hard and soft components. We’re told this is a rare capability, and we support this with soft goods developers who interact with foreign and domestic vendors. Learn More.

USER INTERFACE

People interact with products through a variety of methods. We leverage our experience to integrate physical and virtual interactions that enhance a user’s experience. It’s all about highlighting intuitiveness and managing complexity. Learn More.

USER-CENTERED DESIGN

Sometimes we’re the end users of the products we design. Most of the time, we’re not. The end user is someone from a different demographic, location, age, gender, level of ability, skill set, income level, or worldview that we learn about in immersive research. It’s our job to balance all the elements that people have grown to love in products of the 21st century, while placing the individual and their needs at the center of our thinking. We love this challenge.

SOLUTIONS WITH IMPACT

Ultimately, experience has taught us how to cater a problem solving process to suit the specific needs of a project. We’ve learned how to synchronize our team’s creative firepower, with our client’s expertise, to target an appropriate solution. In the end, our job is to deliver creative impact that can’t be seen when a project starts, but can be felt when it’s complete.