Product Design Services

Product Design Services Integrated within Full Development

With over 30 years as an industrial design company, Priority Designs has helped clients launch innovative products in many product categories including sporting goods, home, consumer, medical, and industrial. Working with companies in a variety of industries over the years has taught us how to leverage our collective experience from one market to propel solutions in others.

We’re creative problem solvers. Innovators. Idea people. With each project, our team is passionate about using our product design services to create a solution that is appropriate for the task, and resonates on an emotional level. By having a diverse development team to support our industrial designers, the final product is realistic – delivering product designs with thoughtful consideration of solutions that can be produced.

Industrial Designer, Zach Lubinski

With the depths of talent on the team, Priority Designs can pull in a variety of different background and ideas to the project. They aren’t purely focused on execution – but importantly also understanding the why behind what they’re doing.

Sr.Brand Manager – Upstream & Business Development
Myriad Neuroscience

With the depths of talent on the team, Priority Designs can pull in a variety of different background and ideas to the project. They aren’t purely focused on execution – but importantly also understanding the why behind what they’re doing.

Sr.Brand Manager – Upstream & Business Development
Myriad Neuroscience

Basic Elements

Product Design Services

Ideation

Our large and experienced group of designers represent diverse skill sets and backgrounds. We can quickly generate impactful, innovative solutions that keep your users’ needs in mind. During ideation, rapid-fire concept generation helps visualize ideas and uncover new solutions to explore. Together we build insights, challenge assumptions, and look towards the future while staying grounded in reality.

Product Design Strategy

We help create a sturdy foundation that can be applied to your entire line of products. Product Design Strategy is the intersection of high-level brand considerations of uniqueness, relevancy, authenticity and consistency with each decision in the product development process.

A product design strategy or visual brand language (VBL) helps provide a vision to ensure products reinforce and strengthen brand equity. We consider ergonomics, engineering, visual design, user experience and production parameters to deliver high-quality products that honor aesthetic intent, maximize emotional appeal and drive sales. Our team is informed by years of retail experience and provides nuanced solutions to a wide range of products and brands.

Human-Centered Design

Placing the needs of users first are rewarded with profitable return and strong brand advocacy. Our user-centered design process offers an alternative to “race-to-the-bottom” cost targets. Alternative, by putting user needs at the center of the design process, we create authentic experiences that are highly usably, accessible, and valuable.

We utilize research and task analysis to understand a person’s experience, highlight unmet needs, and physical or emotional challenges. Combined with the study ergonomics and anthropometry to define usability constraints, this iterative process culminates in solutions that speak to people’s unique needs and preferences.

Aesthetic Design

At its core, visual design is how you reach the heart and mind of the consumer. Appearance immediately communicates critical information about function, price point, brand, features, and benefits to the user. Our team helps express the aesthetics of a product throughout the development process of concept generation, sketches, graphics, surface CAD and color, material and finish (CMF).

Product Sound Design

Priority Designs has a sensitivity to developing all aspects of a product experience, and sound is no exception. Sound deeply connects to our intellectual and emotional experience of the world. By leveraging the power of sound, brands can build profoundly powerful relationships with users to express feeling and convey meaning. Priority Designs’ team of sound designers can help explore and define your product’s audio experience. Learn More About Sound Design

Design for Manufacturing (DfM)

Every design solution is a compromise, balancing the needs of the end user with the needs of business and production. Our manufacturing experts strive for the best compromise, carefully considering options in OEM components, manufacturing materials, fabrication processes, and assembly methods. We leverage advances in rapid prototyping, rapid tooling, and additive manufacturing to speed fabrication and reduce cost. By partnering with our team of engineers and prototype specialists, we aim to maintain the design intent while finding the best solution for the product.

Product Visualization

Product visualization allows teams to sell ideas internally, evaluate concepts in-context, and communicate the features of a product. We create photo-realistic renderings to explore CMF options and consider cost and engineering tradeoffs. Our team also tells stories through animations and motion graphics that can be used for trade shows, sales pitches, marketing, or to drive interest in product line reviews to win over buyers. Our visualizations provide compelling assets that can be used through the entire circle of product development.

Their background in athletic products was a huge benefit for Werner to have expertise in sporting goods translated to an occupational environment. Working with their team helped create a vision for a product that didn’t just hit our conceptual scope, but went beyond it.

Director of Product Management
Werner

Their background in athletic products was a huge benefit for Werner to have expertise in sporting goods translated to an occupational environment. Working with their team helped create a vision for a product that didn’t just hit our conceptual scope, but went beyond it.

Director Product Management
Werner

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