PRODUCT SOUND DESIGN

"Sound deeply connects to our intellectual and emotional experience of the world. By leveraging the power of sound, brands can build profoundly powerful relationships with users, to express feeling and convey meaning. "

How We Can Help:

Sonic Branding

Translating brand attributes into sounds, helping clients express the right voice for their products and brand

Auditory Interfaces

Helping clients envision dynamic sonic interfaces, where sound can play a primary role in helping users navigate or understand the interaction

Medical Sound Design

With a staff of medical device specialists, we can leverage our expertise to design better and more appropriate sounds

Heuristics of Sound

We’ve teamed up to build a set of heuristics to analyze and benchmark sound design performance

Process

Discovery

Strategy

Creation

Refinement

Implementation Support

Discovery

Understand the users, product, audio system, competitors, environment-of-use, heuristics. Align with our clients on language, goals, and process.

Strategy

For more complex interfaces, we help create an architecture for the system, including audio hierarchy, concurrent event guidelines, rationale of sound, and sound maps to determine where and when sound should be used.

Creation

AUDIOFRAMES

Expression

What should the sound say to users? How should it make them feel? To answer these questions, and to understand the connection between sound and meaning, we’ll iterate a large variety of concepts.

Differentiation

It’s critical for sounds to be clearly differentiated so their meaning is clear to users. We’ll use iterative concepts to develop and test if the sounds are appropriate.

Hierarchy

How intense and attention-grabbing is the most critical sound, and just how muted or relaxed is the least critical sounds? Audioframes help develop and test the hierarchy of a sonic UX.

Usage

Silence is sometimes the answer, so we’ll use interactive concepts to help determine when a sound should be played, and when a system should be silent.

AUDITORY INTERFACE

Conveying rich, meaningful data through sound, for users who are unable to focus on a visual interface.

CONCEPT EVALUATIONS

Refinement

SOUND AESTHETICS

We’ll refine concepts to a more lively, dimensional, branded level, to give sounds that special connection to users. This is where we might get a little experimental to create, record, and manipulate sounds into something unique.

Implementation Support

We’ll collaborate with clients’ software developers to best understand their needs and capabilities, so that we can provide appropriate files, specifications, and guidelines for audio implementation.

WORK EXAMPLE: SONIC BRANDING

Design Specialties

CONSUMER PRODUCTS

CONSUMER PRODUCTS

SPORTING GOODS

SPORTING GOODS

TOOLS / EQUIPMENT

TOOLS / EQUIPMENT

USER INTERFACE

USER INTERFACE

MEDICAL PRODUCTS

MEDICAL PRODUCTS

PRODUCT SOUND DESIGN

PRODUCT SOUND DESIGN

LET'S GET STARTED.

Get in touch to see how we can help you.