User Research

Insights that Drive Impact and Reduce Risk

User-centered development processes involves several phases of end user research to ensure the development team is well-informed, inspired, and confident the end user is always considered. Priority Designs incorporates right-sized research at every development stage for your product, service, or strategy. From casual observation, to rigorous usability testing for FDA submission, we recommend the right approach to fit your program objectives.

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Automotive Research

Our Services

Our team originally selected Priority Designs for expertise in human factors and we continue to work with them due to their depth of understanding of our user groups, ability to translate findings into actionable items and the clarity of their recommendations. It’s a powerful combination that has helped keep our cross-functional team aligned and our new product programs on track.

Sr.Brand Manager – Upstream & Business Development
Myriad Neuroscience

Our team originally selected Priority Designs for expertise in human factors and we continue to work with them due to their depth of understanding of our user groups, ability to translate findings into actionable items and the clarity of their recommendations. It’s a powerful combination that has helped keep our cross-functional team aligned and our new product programs on track.

Global Marketing Insights Manager
Hollister

Research Services

Turning Expert Research Into Product Success

Many traditional user research consulting firms are experienced in collecting insights, but may lack the brand and product development knowledge necessary to deliver actionable insights with the volumes of data resulting from good research. Likewise, many industrial design firms are able to talk to end users but lack the experience and expertise in the study of human behavior to properly guide development activities with effective, unbiased user research.

With degreed, experienced behavioral science researchers on staff, we combine the best of the research and design worlds. Our greatest strength is creating research programs that generate usable opportunities for innovation. We approach research from a design and engineering perspective, so you get results with informed, practical, real-world product development guidance.

Discover Insights that Drive Design

Effective product development begins with a deep understanding of user needs. By using right-sized research to understand user behaviors and motivations, we can uncover insights that provide clarity and context. This user-centered approach lays a critical foundation and ensures that every decision, from concept to launch, are informed, strategic, and aligned with user needs.

Make Decisions backed by Evidence

Great design does not happen in isolation. We integrate user feedback within an iterative product design process. From concept evaluations with early sketches, to usability tests with fully functional prototypes, or research ensures every design choice is grounded in user needs, reducing costly revisions later down the line.

Build Confidence Where it Counts

Before launch, validation is critical. We conduct research to validate your product function and value before it hits the market. Incorporating final insights help improve usability, reduce risk, and deliver a solution that users will value.

Deliver Compliance without Compromise

For medical devices, regulatory approval demands rigor. We conduct formative and summative validation testing aligned with FDA Human Factors regulatory requirements. Our approach focuses on ensuring proper methods and documentation so you can deliver your FDA submissions with clarity and confidence.

Research Services

Turning Expert Research Into Product Success

Many traditional user research consulting firms are experienced in collecting insights, but may lack the brand and product development knowledge necessary to deliver actionable insights with the volumes of data resulting from good research. Likewise, many industrial design firms are able to talk to end users but lack the experience and expertise in the study of human behavior to properly guide development activities with effective, unbiased user research.

With degreed, experienced behavioral science researchers on staff, we combine the best of the research and design worlds. Our greatest strength is creating research programs that generate usable opportunities for innovation. We approach research from a design and engineering perspective, so you get results with informed, practical, real-world product development guidance.

Gather Insights that Drive Design

Effective product development begins with a deep understanding of user needs. By using right-sized research to understand user context, behaviors and motivations, we can uncover insights that provide clarity and direction. This user-centered approach lays a critical foundation and establishes that every decision, from concept to launch, are informed, strategic, and aligned with user needs.

Make Decisions backed by Evidence

Great design does not happen in isolation. We integrate user feedback within an iterative product design process. From concept evaluations with early sketches, to usability tests with fully functional prototypes, or research ensures every design choice is grounded in user needs, reducing costly revisions later down the line.

Build Confidence Where it Counts

Before launch, validation is critical. We conduct research to validate your product function and value before it hits the market. Incorporating final insights help improve usability, reduce risk, and deliver a solution that users will value.

Deliver Compliance without Compromise

For medical devices, regulatory approval demands rigor. We conduct formative and summative validation testing aligned with FDA Human Factors regulatory requirements. Our approach focuses on ensuring proper methods and documentation so you can deliver your FDA submissions with clarity and confidence.

Our Research Facilities

Dedicated Research Spaces

Our building houses four dedicated research rooms with high quality audio and video equipment, including omni-directional microphones and pan tilt cameras, ensuring all valuable insights are captured and recorded. Each room can be customized to create a variety of environments, from a living room to a surgical suite. In addition to the research rooms, we have two private observational lounges for clients to observe research sessions live.

We welcome and encourage our clients to attend research sessions in person, and we strive to make your onsite experience as enjoyable as possible. Meals, snacks, and comfortable seating are always provided.