Innovation through Insights
User-centered development processes involves several phases of end user research to ensure the development team is well-informed, inspired, and confident the end user is always considered. Priority Designs incorporates right-sized research at every development stage for your product, service, or strategy. From casual observation, to rigorous usability testing for FDA submission, we recommend the right approach to fit your program objectives.
USER EXPERIENCE/USABILITY RESEARCH
Defining the ideal user experience allows consumers to dream outside of traditional product development constraints, pulling experiences from various aspects of their life to articulate their needs and desires. Priority Designs uses a variety of tools and techniques to define and evaluate the user experience, in the right context, using a scientific approach to design every study.
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HEALTHCARE HUMAN FACTORS
From early contextual research to uncover unmet needs and potential use errors, to interactive formative studies for design refinement, to summative usability studies supporting FDA submission, our pragmatic research approach finds the answers without breaking the budget.
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BRAND RESEARCH
It is crucial to understand what your customers know about your brand and how they perceive you relative to your competition. We use a variety of techniques to evaluate customer brand awareness and perceptions, and develop a strategy for brand positioning that includes company goals and customer aspirations.
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Actionable Insights from Research Experts.
Many traditional user research consulting firms are experienced in collecting insights, but may lack the brand and product development knowledge necessary to deliver actionable insights with the volumes of data resulting from good research. Likewise, many industrial design firms are able to talk to end users but lack the experience and expertise in the study of human behavior to properly guide development activities with effective, unbiased user research.
With degreed, experienced behavioral science researchers on staff, we combine the best of the research and design worlds. Our greatest strength is creating research programs that generate usable opportunities for innovation. We approach research from a design and engineering perspective, so you get results with informed, practical, real-world product development guidance.
We can help you to:
- Uncover what motivates buyers.
- Illuminate new opportunities for innovation.
- Create a strategy for your development efforts that focuses on what matters most.
- Increase customer satisfaction and sales.
- Adhere to regulatory requirements and expectations.
Our Research Facilities
Our building houses four dedicated research rooms with high quality audio and video equipment, including omni-directional microphones and pan tilt cameras, ensuring all valuable insights are captured and recorded. Each room can be customized to create a variety of environments, from a living room to a surgical suite. In addition to the research rooms, we have two private observational lounges for clients to observe research sessions live.
We welcome and encourage our clients to attend research sessions in person, and we strive to make your onsite experience as enjoyable as possible. Meals, snacks, and comfortable seating are always provided.
More Services From Our Full Development Team
