BRAND CONSULTING SERVICES

It Starts With Strategy

As experts in product design & development for over 30 years, we’ve helped thousands of brands bring their products to market. We’ve seen first-hand how a strong strategy can catapult great products into a winning brand that can stand the test of time. We start with a foundational understanding of your business, your customer, and the market. Our development teams can build anything, but a strong brand strategy will help provide the guidebook to make sure you’re building the right thing, every time.

"A product can be quickly outdated,
but a successful brand is timeless."

– Stephen King

Three Pillars of a Strong Brand

STRATEGY

Build a strategic brand foundation with your unique value proposition that will guide an innovation strategy that supports growth.

DESIGN

Craft a multi-sensory brand identity with a unified system of design elements that helps you stand out and get recognized.

EXPERIENCE

Create a strong and memorable interaction at every touchpoint by removing friction and developing a seamless experience for your customer. Learn More

If you find yourself nodding along to these questions, you’re in the right place.

We see an opportunity, but how do we differentiate from others on the market?

We’re losing market share to new players, how can we stay relevant?

How can we win over customers in a new category with established brands?

How can my product capture more attention on shelf at retail?

How can we make a lasting impression on our customers?

What should we name our new product to help drive awareness at launch?

How can we re-fresh our brand’s look to capture a wider audience?

How can we build a distinct voice & personality to connect with our consumers?

Why are my customers leaving before making a purchase?

A Structurally Sound Brand is Like Building a House From The Ground Up

priority-designs-brand-strategy-blueprint

Brand Strategy

Brands who drive long-term growth start with a strategic blueprint. The foundational planning documents outline why your brand exists, who your customers are, and your unique value proposition. Investment upfront can align everyone in the organization, help guide short and long-term decisions, and help you stay competitive. When times change, you can always refresh the plan to make sure it’s working for your business.

  • Brand Health Survey
  • Customer Segmentation and Persona Development
  • Product-Market Fit
  • Competitive Audits
  • Innovation Workshops
  • Product Line/Hierarchy Strategy
  • Brand Foundation (Mission, Vision, Architecture, etc.)
  • Product Positioning and Messaging
  • Brand and Product Naming

priority-designs-brand-design-house

Brand Design

Like driving by a house, when customers first glance at your brand they quickly get a sense for who you are and assess if you can fit into their life. As your brand story unfolds, the multi-sensory perception of your brand sets the stage for the entire experience. A thoughtfully architected and unified brand identity can make your customers want to come inside, engage with you, stay longer and ultimately feel connected to your brand. Each design element is an intentional part of the story you are telling and connects back to your brand strategy. 

  • Brand Voice & Tone
  • Identity & Logo Design
  • Brand System & Style Guide Development (type, colors, visuals, imagery, graphics, motion, illustrations, etc.)
  • Branded Sound Design
  • Visual Brand Language/Product Design Language
  • Brand Applications: Packaging Design, Web, Print, & more

priority-designs-brand-experience-home

Brand/Customer Experience

When you walk inside a house, there are countless elements from how hospitable your hosts are to how easy the space is to navigate that helps you build your intuition on whether you feel welcome and if you would like to stay. The same goes for your brand. An empathetic customer service representative, a frictionless return process, or a delightful unboxing experience can be the difference between a one-time purchase and a loyal customer who shares your name with everyone they know.

  • Customer Experience Audits
  • Customer Journey Mapping
  • Service Design
  • Customer Experience Strategy (acquisition, engagement, retention)

Learn More About Customer Experience (CX)

priority-designs-brand-strategy-blueprint

Brand Strategy

Brands who drive long-term growth start with a strategic blueprint. The foundational planning documents outline why your brand exists, who your customers are, and your unique value proposition. Investment upfront can align everyone in the organization, help guide short and long-term decisions, and help you stay competitive. When times change, you can always refresh the plan to make sure it’s working for your business.

  • Brand Health Survey
  • Customer Segmentation and Persona Development
  • Product-Market Fit
  • Competitive Audits
  • Innovation Workshops
  • Product Line/Hierarchy Strategy
  • Brand Foundation (Mission, Vision, Architecture, etc.)
  • Product Positioning and Messaging
  • Brand and Product Naming

priority-designs-brand-design-house

Brand Design

Like driving by a house, when customers first glance at your brand they quickly get a sense for who you are and assess if you can fit into their life. As your brand story unfolds, the multi-sensory perception of your brand sets the stage for the entire experience. A thoughtfully architected and unified brand identity can make your customers want to come inside, engage with you, stay longer and ultimately feel connected to your brand. Each design element is an intentional part of the story you are telling and connects back to your brand strategy. 

  • Brand Voice & Tone
  • Identity & Logo Design
  • Brand System & Style Guide Development (type, colors, visuals, imagery, graphics, motion, illustrations, etc.)
  • Branded Sound Design
  • Visual Brand Language/Product Design Language
  • Brand Applications: Packaging Design, Web, Print, & more

priority-designs-brand-experience-home

Brand/Customer Experience

When you walk inside a house, there are countless elements from how hospitable your hosts are to how easy the space is to navigate that helps you build your intuition on whether you feel welcome and if you would like to stay. The same goes for your brand. An empathetic customer service representative, a frictionless return process, or a delightful unboxing experience can be the difference between a one-time purchase and a loyal customer who shares your name with everyone they know.

  • Customer Experience Audits
  • Customer Journey Mapping
  • Service Design
  • Customer Experience Strategy (acquisition, engagement, retention)

Learn More About Customer Experience (CX)

Hit The Ground Running

Sometimes, getting started is the hardest part. We’ve built tailored packages to help you get a project started quickly and address key challenges we’ve helped clients solve.

STRATEGY

New Product Positioning

This program will audit the current competitive positioning, understand the product’s key value proposition and help define a unique and ownable position in the market.

1 Month

STRATEGY | DESIGN

Product Naming

This program will harness the art and science of crafting a compelling name. Our team will develop name concepts to communicate the tone, feeling, benefits – and help your brand find a name that will be memorable in your market.

1 Month

STRATEGY

Innovation Pipeline Workshop

Our strategy team will facilitate a 1-day workshop with core stakeholders to define & align on the problem to solve, discover new perspectives, and ideate on potential solutions.

1 Month

DESIGN

Mini Brand Book

We’ll develop a guide to establish consistency across touchpoints with key brand elements: logo, brand mark, color palette, visual styles, tone of voice and a messaging framework. This brand upgrade helps your team look polished and connect with your target audience in a fresh new way.

2 Months

RESEARCH | STRATEGY

Brand Health Study

Combining quantitative and qualitative methods, we’ll conduct research to uncover consumer perceptions and track key brand health metrics. Our team will analyze how customers perceive your brand and provide recommendations for how to improve based on insights.

2 Months

RESEARCH | EXPERIENCE

Current Journey Development

We’ll conduct research with the target audience to define steps and emotions throughout a customer experience. Insights are translated into a visual journey map that articulates each step with behaviors and areas of opportunity for improvement.

2 Months

Hit The Ground Running

Sometimes, getting started is the hardest part. We’ve built tailored packages to help you get a project started quickly and address key challenges we’ve helped clients solve.

STRATEGY

New Product Positioning

This program will audit the current competitive positioning, understand the product’s key value proposition and help define a unique and ownable position in the market.

1 Month

STRATEGY | DESIGN

Product Naming

This program will harness the art and science of crafting a compelling name. Our team will develop name concepts to communicate the tone, feeling, benefits – and help your brand find a name that will be memorable in your market.

1 Month

STRATEGY

Innovation Pipeline Workshop

Our strategy team will facilitate a 1-day workshop with core stakeholders to define & align on the problem to solve, discover new perspectives, and ideate on potential solutions.

1 Month

DESIGN

Mini Brand Book

We’ll develop a guide to establish consistency across touchpoints with key brand elements: logo, brand mark, color palette, visual styles, tone of voice and a messaging framework. This brand upgrade helps your team look polished and connect with your target audience in a fresh new way.

2 Months

RESEARCH | STRATEGY

Brand Health Study

Combining quantitative and qualitative methods, we’ll conduct research to uncover consumer perceptions and track key brand health metrics. Our team will analyze how customers perceive your brand and provide recommendations for how to improve based on insights.

2 Months

RESEARCH | EXPERIENCE

Current Journey Development

We’ll conduct research with the target audience to define steps and emotions throughout a customer experience. Insights are translated into a visual journey map that articulates each step with behaviors and areas of opportunity for improvement.

2 Months

Industries We've Served

Industries We've Served

How Can We Help?

To get started, let us know what package option sparked your interest, or if you need a custom project proposal.

We’ll get an NDA in place if needed, and have a phone call to continue by understanding more of how we can help solve your challenge. If you’d prefer to reach out to us by phone, you can call our office at 614-337-9979.


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