June 20, 2013 Admin Admin

Priority Designs Wins 2013 Silver IDSA Award

By James Lua, Senior Industrial Designer

OptiTrack Prime 41 earns IDSA Silver.

The OptiTrack Prime 41 was recognized by the Industrial Designers Society of America with a Silver award in the Entertainment category. The OptiTrack Prime 41 is an affordable, versatile and high-resolution motion capture camera for use in movies, gaming development and military applications. The engineering and design enables the camera to capture human movement, pixel by pixel, at a third of the price of competitors. It also features a band-pass filter that enables operation in full sunlight.

The OptiTrack was designed by James Lua, Ryan Eder and Paul Kolada of Priority Designs; Jim Richardson and Marc Alley of Natural Point.

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About The Author

James has unique empathy for each client’s respective end-users and is motivated to develop appropriate solutions for their unique challenges. He loves every phase of the design process, and thrives on problem solving, storytelling, and conceptual development. He is also a talented guitarist who helps compose original music for his band.

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