With a Ph.D. in Human Factors Psychology from Wichita State University, Colton enables the product development team to cater to the end-user by conducting and analyzing user research while applying his knowledge of human factors principles. He enjoys gaining insights from interacting with real users and communicating his research findings to industry partners in a way that will lead to productive design solutions. His natural curiosity allows him to ask important design questions and formulate them into research goals. When he isn’t focusing on the wants and needs of the consumer, he enjoys spending his time in the outdoors hunting, fishing, or playing recreational sports.