Although he’d rather be kayaking, Reade is passionate about design and integrating end user insights into the product development process. For the past 15 years, Reade has brought a pragmatic, user centric view to clientele in the highly regulated medical device industry. An invited author and speaker on the international stage, Reade has extensive experience in research, design and human factors, and has been named on numerous design and utility patents. His bold socks may not always match his outfits, but Reade is certainly a great match to the world class development team at Priority Designs.