Putting it to the Test
Every theory needs proven. Just because it works in CAD doesn’t necessarily mean it’ll work in real life. We try at the earliest stages in development to prove out mechanical and electrical mechanisms, by fabricating a series of functional “down and dirty” proof-of-concept models. Such models can aid in tolerance/clearance issues, establish a proof of function, all while keeping the design intent in focus. Quick proof.
A typical breadboard model is a quick and effective process to determine the function of mating parts, assemblies, or component configurations before the design CAD is developed for prototyping and/or manufacturing. Sometimes quick Objet printed parts or rapid, laser cut, two-dimensional acrylic linkages are all that is needed to negate or prove a mechanical concept. And, if the model needs to survive more robust endurance tests, we can make parts out of real materials such as aluminum or ABS. Need something to light up? We also breadboard electronic devices and instruments with the use of off-the-shelf jumper cables, tactile switches, potentiometers, accelerometers, LED’s, and even CPU’s to formalize the I/O.
Proof-of-Concept Prototypes Evaluate:
- Mechanism concepts
- Electro-mechanical models
- Ergonomic evaluation
- Electronics
- Theories
Case Study: CPR Assist Device
We made a quite a few proof-of-concept models to test on several pigs. Because a pig’s anatomy is the closest thing we have to humans, medical equipment is tested on swine cadavers before they’re used on real people.
Deca-Medics had a life-saving idea for a resuscitation device that would minimize the amount of fractured ribs and provide consistent chest compression while performing CPR. We fabricated dozens of primitive prototypes before the aesthetics were even considered. They were constructed from cardboard, wood, and plastic, prior to being machined from aluminum, stainless, and delrin. They were tested and circulated back to the drawing board for several reiterations before a final solution was achieved.
There's no question that working with PD helped maked this product a success. There were many short-cuts we could've taken, but the PD team helped create a bigger vision.
Eric Miller
Director of Product Management, Werner
Priority Designs' overall breadth of experience is an invaluable resource. They've already learned what to do, or not what to do, and we've been thrilled with the relationship.
John Roby
President & CEO, Sirchie
It was clear that Priority Design's in-house team could handle the mechanical, industrial design, and electrical work which was a strength over other firms.
Jodi Lee
Brand Director, Scotts Miracle-Gro Company
Having BIG ideas is one thing, having someone be able to execute them for you is another. Priority Designs not only brought it to life, they made it even bigger.
Adam Beach
Owner, MyGolfSpy
Our collaboration with Priority Designs was a resounding success. Their commitment to excellence throughout the project ensure timely delivery and a product that perfectly aligns with our mission.
Jim Alloway
CEO, Pilot Dogs
PD helped guide us through the re-branding process in a way that really got to the core of our DNA. Their work resonated with both our upper managment and our users alike.
Alan English
Senior Brand Manager, Proto Industrial Distribution at Stanley, Black & Decker
PD's deep understanding of our users and ability to translate findings into actionable items is a powerful combination that helps keep our teams aligned and new programs on track.
Mary Glennon
Global Marketing Insights Manager, Hollister
From concept to design to TMV to testing, PD has been a valuable part of our team and we could not have done this without them. It has been an absolute pleasure working with them.
Kristen Bunch
Senior Engineer, R&D, TIDI Products
The Priority Design's team mastered to understand our niche market and it's end-users quickly, which has led to definition and development of an intuitive UI/UX, which exceeded our expectations.
Steffen Baumann
Former Senior Product Manager, Midmark Corporation
Working together on this project was much more than reviewing sketches and concepts - it was truly a collaboration. That doesn't happen without great people, and PD has them.
Eric Miller
Director of Product Management, Werner
PD has been exceptional to work with. Their in-depth understanding and partnership throughout the project far exceeded our expectations. We couldn't have done this without them.
Jenna Merandi
Medication Safety Officer, Nationwide Children's Hospital



