UX/UI Design

Convert Complex User Needs Into Simple Solutions.

In a digital world, every decision that impacts the navigation, functionality, and appearance of an interface ultimately affects the quality of people’s everyday lives. Our team of UX/UI experts guides product decisions through human factors research, design strategy, interaction design, and visual UI design, resulting in holistic, delightful solutions. Here’s how:

  • We advocate for users. Our approach ensures products truly meet people’s needs by first gaining a deep understanding of users and then accounting for their needs in each design.
  • We align to a business strategy. We work with stakeholders to understand their priorities and drivers, and then devise ways to achieve them without sacrificing on users’ needs.
  • We ensure technical feasibility and clarity. A product can’t be delivered if it can’t be built. We work early and often with software engineers to develop requirements together, for more efficient, accurate implementation.

Medical Device UI

Common Engagements

How We Can Help

We fill gaps in the UX/UI process for teams of 1 to entire product and IT organizations. Here’s who we typically work with:

  • Product Owners & Product Management Teams
  • In-house Design Teams
  • Software Engineering Teams
  • Business & Operations Teams
  • Entrepreneurs & Founders/Owners

Optimize an Existing Feature or Product

Many clients come to us with goals to modernize outdated software, to improve usability and process issues, or to realize a truly user-centered design intended to give them a strategic advantage.

We work closely with the existing user base throughout research and design to generate UX requirements and to evaluate concepts frequently. This depth of user input considered along with business and engineering criteria leads to a cohesive, technically achievable design that’s proven to meet users’ needs.

Develop a New Solution with Confidence

Creating brand new software involves significant risk. To ensure success, companies need to be confident they’re solving the right problems and proposing a solution that delivers actual value for real people.

We establish confidence by talking to users and channeling their objectives and expectations into design decisions. We rely heavily on prototyping as a quick, low-investment way to make ideas tangible and to assess whether they align with stakeholder and user priorities at all stages of the process.

Provide Strategic Direction for Product Development

Companies regularly seek to increase conversion, enhance performance, and improve trust of their software product, but often don’t know how to achieve these ends. What’s needed is consensus on user needs and how to prioritize them.

In early development, we answer strategic questions by analyzing the user journey, identifying usability issues, and visually communicating ideas for stakeholders to react to and rally around. All of this helps create a shared vision on what solutions to pursue and why.

Augment Internal Teams, Processes & Communication

UX in and of itself only solves part of the problem. There’s also business strategy, operations, executive buy-in, product roadmaps, technical requirements, and build schedules—all things that impact successful delivery.

We help move development programs forward by coming alongside strategic and technical workstreams. For strategic, we apply research and design at key milestones to help determine viability, socialize ideas, and concretely guide product decisions. For technical, we support clear, efficient design and engineering operations by collaborating on requirements, documentation, and other scrum activities.

Common Engagements

How We Can Help

We fill gaps in the UX/UI process for teams of 1 to entire product and IT organizations. Here’s who we typically work with:

  • Product Owners & Product Management Teams
  • In-house Design Teams
  • Software Engineering Teams
  • Business & Operations Teams
  • Entrepreneurs & Founders/Owners

Optimize an Existing Feature or Product

Many clients come to us with goals to modernize outdated software, to improve usability and process issues, or to realize a truly user-centered design intended to give them a strategic advantage.

We work closely with the existing user base throughout research and design to generate UX requirements and to evaluate concepts frequently. This depth of user input considered along with business and engineering criteria leads to a cohesive, technically achievable design that’s proven to meet users’ needs.

Develop a New Solution With Confidence

Creating brand new software involves significant risk. To ensure success, companies need to be confident they’re solving the right problems and proposing a solution that delivers actual value for real people.

We establish confidence by talking to users and channeling their objectives and expectations into design decisions. We rely heavily on prototyping as a quick, low-investment way to make ideas tangible and to assess whether they align with stakeholder and user priorities at all stages of the process.

Provide Strategic Direction for Product Development

Companies regularly seek to increase conversion, enhance performance, and improve trust of their software product, but often don’t know how to achieve these ends. What’s needed is consensus on user needs and how to prioritize them.

In early development, we answer strategic questions by analyzing the user journey, identifying usability issues, and visually communicating ideas for stakeholders to react to and rally around. All of this helps create a shared vision on what solutions to pursue and why.

Augment Internal Teams, Processes & Communication

UX in and of itself only solves part of the problem. There’s also business strategy, operations, executive buy-in, product roadmaps, technical requirements, and build schedules—all things that impact successful delivery.

We help move development programs forward by coming alongside strategic and technical workstreams. For strategic, we apply research and design at key milestones to help determine viability, socialize ideas, and concretely guide product decisions. For technical, we support clear, efficient design and engineering operations by collaborating on requirements, documentation, and other scrum activities.

Heuristic Evaluation

Audit a design for its ability to intuitively guide users toward a desired goal. Identify pain, confusion, and friction points to solve for.

Information Architecture

Build approaches to structuring UI content based on importance to the business, pertinence to end users, and relationships within a system.

Visual Design Concept Development

Craft a polished UI style that reinforces usability, delivers satisfying interactions, and expresses what’s unique to a product or brand.

User Flow & Task Flow Diagramming

Capture interaction and decision points in sequence for efficient evaluation and thorough development of optimization criteria.

Interactive UI Prototyping

Rapidly build concepts for presenting UI content, facilitating interactions, and activating product goals. Evaluate. Iterate.

UI Transition & Motion Design

Enhance and differentiate a user experience with intentional use of movement and enriched interactions, aiding the overall usability and delighting users.

User Journey & Storyboard Development

Visualize the context and environment in which UI interactions take place to create richer, more seamless experiences relevant to the market.

Evaluative User Testing

Conduct studies with real end users in real task scenarios to confidently assess usability and satisfaction with a design.

Design System Development

Assemble a library of UI components coupled with a design intent knowledgebase, all aimed at unifying design and dev workflows.

Our Specialties

Heuristic Evaluation

User Flow & Task Flow Diagramming

User Journey & Storyboard Development

Information Architecture

Interactive UI Prototyping

Evaluative User Testing

Visual Design Concept Development

UI Transition & Motion Design

Design System Development

Our Experience

Healthcare UX

B2B Patient Portals
Electrosurgical Generators
Diagnostic Medial Device Interfaces
Our Experience

Commercial & Industrial UX

Industrial Applications
Retail Energy Management
Scientific Instrument Applications
Our Experience

Consumer UX

Health & Wellness Applications
Home Electronics
Online Ordering Optimization
Working together on this project was much more than reviewing sketches and concepts – it was truly a collaboration. That doesn’t happen without great people, and PD has them.

Director of Product Management
Werner

Working together on this project was much more than reviewing sketches and concepts – it was truly a collaboration. That doesn’t happen without great people, and PD has them.

Director of Product Management
Werner

Other Industries

Research

Learn More

Strategy & Brand

Learn More