TAYLORMADE MOAD

Paradigm Thinking

CLIENT: Taylormade Golf

INDUSTRY: Sports

SERVICES: Design, Engineering, Prototyping

Sometimes you just gotta break the rules. Visionary companies, like TaylorMade, understand that every now and then you need to step back and wonder….what if? Many years ago was one of those years; Priority Designs was challenged to help break out of the box, break the mold, challenge the norms and break some rules. From a provocative design brief to the model displayed at the 2014 PGA show, Priority Designs’ engineers, designers and model makers developed and delivered a vision of the future. It’s been in the vault for a few years and now the vault is open…

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